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An apparel brand will be manufacturing Saawariya merchandise to coincide with the film's release
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Oct 08, 2007
Saawariya pair going for overkill

Over the last weekend, the supposedly media shy Sonam Kapoor appeared at two high profile events. After promoting a cosmetic brand Sonam and Saawariya co-star Ranbir Kapoor were spotted endorsing an apparel brand. Ironically, rival release Om Shanti Om has tied up with another clothes chain and is planning a lavish fashion show. From press conferences to interviews the pair has been going all over town, promoting their film. Let's hope the media and fans don't get bored of the duo even before the film releases.

Photos: Yogen Shah

Also See: Sonam Kapoor finally faces the media

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